When you pick up a bag of specialty coffee, one of the first things you’ll notice is the roast level. But what does it actually mean — and how does it affect your cup? Here’s everything you need to know about roast profiles.
What Is a Roast Profile?
A roast profile is the precise temperature and time curve a roaster uses to transform green coffee beans into the aromatic, flavorful beans you brew at home. The roast level dramatically affects the flavor, body, acidity, and aroma of the final cup.
Light Roast
Light roasts are roasted to an internal bean temperature of around 180–205°C. The bean surface is dry, with no oils visible.
- Flavor: Bright, fruity, floral, tea-like
- Acidity: High
- Body: Light
- Caffeine: Slightly higher (less roasting = more caffeine retained)
Best for: Pour over, Chemex, AeroPress — methods that highlight delicate flavors.
Medium Roast
Medium roasts hit around 210–220°C. This is the sweet spot for balance — the origin character of the bean shines through alongside roast-developed sweetness.
- Flavor: Caramel, chocolate, nuts, stone fruit
- Acidity: Moderate
- Body: Medium
- Caffeine: Balanced
Best for: Drip coffee, pour over, French press — versatile and crowd-pleasing.
Medium-Dark Roast
Our Heritage Blend™ sits in this range — roasted to around 225–230°C. You’ll see slight oil on the surface and a deeper, richer flavor profile.
- Flavor: Dark chocolate, toasted nuts, dried fruit, brown sugar
- Acidity: Low-moderate
- Body: Full
- Caffeine: Slightly lower
Best for: Espresso, French press, cold brew — bold and satisfying.
Dark Roast
Dark roasts reach 230–245°C. The roast character dominates, with oily beans and a smoky, bittersweet profile.
- Flavor: Smoky, bittersweet, dark chocolate, molasses
- Acidity: Low
- Body: Heavy
- Caffeine: Lowest
Best for: Espresso, moka pot — intense and bold.
Which Roast Is Right for You?
There’s no wrong answer — it comes down to personal taste and brew method. If you love bright, complex flavors, go lighter. If you prefer rich, chocolatey depth, go medium-dark. Explore our range and find your perfect roast.